Is Professional Branding Worth The Money?
Are you interested in an updated look for your business but not sure it’s worth the investment? A common question we get asked by...
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Taglines: The phrase that will make or break you
Words construct worlds. We use them to tell stories to take us to far away lands. Stories that teach us valuable life lessons, stories...
How Storytelling Can Increase Conversions by 30%
Today we’re diving into the importance of storytelling in your business and how that can boost your conversion rates by 30%. This past...
How to perform a simple, but effective competitive analysis
Today, we're going to talk all about competition, or more specifically, how to perform a simple but highly effective competitive...
Value Based Goal Planning
Traditionally, business planning focuses on finances and milestone achievements. And why shouldn't it, if the goal is to grow your...
Why Pay More Than $20 For A Logo?
Today there are several resources online that allow you to get a beautiful logo for $20 or less, including Etsy and Fiverr. Go a step up...
An Honest Conversation about Reels + TikTok Videos
When I first started doing reels for my business- I tried the things: pointing to text bubbles, interesting transitions (which never...
My 7 "Can't Live Without" Business Tools
I've cycled through and trialed various tools to help with streamlining our business practices and making the process more intuitive....
Understanding Your Ideal Client so you Can Effectively Market to Them
We know. You've done the worksheets. You've listened to dozens of podcasts on creating your ideal client avatar. But, have you done a...
What To Do If You’re Not Ready To Hire A Designer
We all go through different phases in our business. There’s times to invest in other people and times to invest in ourselves. Although...
What’s Brand DNA and How Can It Make You More Successful?
What’s brand DNA? My sister recently got genetic testing done revealing loads of information about her… from ancestry breakdown to...
3 Signs it Might be Time to Reassess your Values
Have you ever known you have all the things you want and need, but you don't feel the way you thought you would? What it should feel like...
Affirmations for the Entrepreneur in their 30s or 40s
Being an entrepreneur at any age can bring it's own set of challenges, insecurities and doubts. In your 30s and 40s, you've experienced...
Why Your Ideal Client Isn't Choosing You
"95% of our buying decisions are made in our subconscious" Gerald Zaltman Harvard Business Professor “It’s not personal, it’s business”...
Streamlined Systems for Success: Creating and Cycling Content
Creating content can be HARD. Does this cycle sound familiar? I need to create content. I need to do it. Ok, today's the day. (sitting...
3 Signs I Was Done DIYing Everything
My business has taken different shapes and forms over the years. I’ve had a few “graduating” moments where it underwent a significant...
How to Find (and Use) Your Brand Voice
When people start working with us, they come to us for branding- visual branding. They want a new look and feel for their business. But,...
Creating Copy that Connects
Copy, or written text, is 100% necessary for any business. There are required fundamentals like service and product descriptions. You,...
Attract Your Soul Clients
Growing up I was convinced I possessed not a single creative bone in my body. Got average grades in art classes. Didn’t really care for...
How to pick a color palette for your business
How to choose a color palette for your brand and avoid two common mistakes I see over and over again with clients Color communicates. It...